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Exclusive Preview: Something Sparkly This Way Comes…

Hello cake chums. I do hope you have had a fabulous week?

As December fast approaches, like many of you, I’m hard at work prepping for my Christmas bakes, recipes, tutorials and charity fundraisers, which is keeping me fairly busy, but I couldn’t stay offline for long – not when there is another issue of Something Sweet to research!

I wanted to touch base today though, because I have to tell you all about something exciting that I was playing with this week, while whipping up some tasty cupcakes for one of my work colleague’s birthdays.

I had the pleasure of meeting Lihi Rosenberg of Magic Colours at Cake International earlier this month and she got to telling me about a new product that they have in development over there at Magic Colours HQ.

The Magic Colours Disco Dust: 100% Yes Edible Cake Glitter.

I’m sure we are all familiar with non-edible, non-toxic, food contact glitters and I am pretty confident that I am not the only one who inadvertently sprinkled such products liberally all over my edible confections before realising my mistake back in the early days of my caking adventures (not helped of course, by companies that weren’t always entirely honest about their products) and plenty of others are still making those mistakes to this day. Check out the ‘Glitter Cappuccino Is The Most Extra Drink’ video that went viral last year as a case in point…

However, Lihi and the Magic Colours team have been beavering away for FOUR YEARS now, trying to perfect a 100% edible glitter that lives up to the sparkle and shine (lil’ Nativity reference there) promised by its name.

Obviously, other brands have tried to master edible glitters in the past, however I don’t know about you, but I have always been left feeling disappointed – coloured sugar ISN’T glitter! That’s why I was super excited when Lihi asked if I would like to have a play with their as-yet-unreleased new formula.

Having left it on my development shelf (yes, I have a whole shelf of products just sat waiting for their chance to be reviewed) for pretty much the whole of November, I decided that the gold Disco Dust would be the perfect finishing touch for some delicious salted caramel cupcakes (filled with a deliciously gooey caramel centre) for my colleague’s birthday.

To glitterise my cupcakes, it was as simple as delicately tapping a sprinkling of glitter on to each one using the handle of a teaspoon. I also used the glitter to to add a lil’ sparkle to the salted caramel truffles that adorned the cupcakes too.

I’ll be honest with you guys, it went EVERYWHERE – the flakes are super fine, so you do need to hold your breath while you are using it – but it sparkles just like real glitter and the morning after my cupcakes were finished, it was still perfectly intact and sparkling! It hadn’t dissolved into the buttercream like some edible glitters I could mention…

In fact, having also experimented with homemade edible glitters in the past, I was completely delighted to discover that it wasn’t water soluble, like many of the recipes you can find online for edible glitter. The possibilities are going to be endless for this stuff!

The birthday girl (who is a bit of a caker herself actually) was thrilled with her glamorously glittery cupcakes and I know that she, like many of you, is now desperate to get her hands on some Magic Colours edible glitter of her very own.

I reached out to Lihi to find out when we can expect to see it on sale and she told me that they are hoping to have it in stores in time for Christmas, but if not, then definitely by the start of 2019.

I did also flag up that the name disco dust could cause some confusion, what with the existing products on the market, which are most definitely not edible – and it seems I am not the only person who has made that observation. However, Lihi assured me that the name is just a working title – they definitely don’t want people to be mixing their new innovation up with existing products.

However, Lihi has had the BEST idea!

How would YOU like to be the one who gets to name the newest and most exciting innovation in sugarcraft?

Yes, that’s right – get your thinking caps on, because Mr Baker’s Blog and Magic Colours will be teaming up to run a VERY exciting competition to find the perfect name for their gorgeously sparkly edible glitter.

Give us a day or two to finalise all the details and then I will be back to let you know how you can enter and, more importantly, what you could WIN!

I can’t wait!

 

Oh, and before you go, I also need to announce the winner of my CAKE LIVE Demonstration Day Goodie Bag Giveaway! In the original post, I asked you to get in touch and tell me who would be your dream demonstrator. If you could spend a day learning from any cake artist, who would it be and why? Thank you to everyone who joined in, posting their answers in the comments below the post.

I chucked all of your names in a pot and chose two winners at random and I am delighted to announce that the lucky winners of the goodie bags are…

*drumroll*

Xenia Robeson and Jayne Machin, who, in spite of being chosen randomly, both said that they would love to spend the day learning from my #cakebro, the uber talented Ben Cullen of The BakeKing. So there you go, FMM Sugarcraft – make it happen!! 😉

Congratulations ladies! If you could get in touch please, I will get your goodie bags out to you.

3 thoughts on “Exclusive Preview: Something Sparkly This Way Comes…”

  1. Very interesting, and yes they probably should find a different name for lots of reasons. I’d avoid buying anything that said “Disco Dust” because I would assume it’s not edible. I have a lot of the gelatin-based ones myself and those are water soluble, obviously, and yeah don’t have the shine of the plastic.

    If this one isn’t water soluble, is it digestible? Because if it’s still plastic and just being passed through, even safely, I don’t want it because it contributes to plastic pollution. Are you allowed to say the ingredients of this new stuff?

    1. Hi Kimberly
      Thank you for your question – Well, there is a reason why we held back with the launch. We have been working on perfecting the glitter for years now, and only recently got reassuring lab results confirming that, like all Magic Colours Lustre Dusts and Petal Dusts, the ‘heavy metals’ content in our new glitter is as almost as low as those in baby food formulas.

      This is not to be taken for granted. We have never offered our cake designers, whether from Mexico, India or the UK, any food product which is marked “non toxic” by title. Cakes and edible decorations are generally made for celebrations of any sort where children will be the main consumers.

      Compromising public safety, let alone that of children, is quite simply not something we are prepared to do, no matter how much money is lost by not offering glitters made of PET which is (let’s not forget) carcinogenic.

      Don’t get me wrong, of course, the majority of our products will contain additives, including sugars, sodiums and food colours, but the message with this is be moderate and balanced – as with everything in life – and make sure it is food grade and safe.

      The bottom line is that, if on your next trip to Starbucks you see on display a nice Chocolate Fudge Cake with a big “NON TOXIC” on it, I doubt it if it’ll be a bestseller.

    2. Oh, and as for the good question of why it does not dissolves 8n water – here is the food engineer’s answer:
      “the insolubility in water is due to the use of LipoPhyllic food colours. Not plastic God forbid. They are oil dispersible and will not dissolve in water. This is why they will also be suitable for chocolate.”

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